{"id":418,"date":"2022-09-06T09:10:52","date_gmt":"2022-09-06T12:10:52","guid":{"rendered":"https:\/\/stoyanenergia.com.br\/?p=418"},"modified":"2026-09-26T17:41:51","modified_gmt":"2026-09-26T20:41:51","slug":"catia-stoyan-fundadora-stoyan-energia-solar","status":"publish","type":"post","link":"https:\/\/stoyanenergia.com.br\/es\/blog\/catia-stoyan-fundadora-stoyan-energia-solar\/","title":{"rendered":"Catia Stoyan: a trajet\u00f3ria da fundadora da Stoyan Energia Solar"},"content":{"rendered":"<p><b>Catia Stoyan fundou a Stoyan Energia Solar em 2009, quando energia solar no Brasil ainda era assunto de engenharia de exce\u00e7\u00e3o \u2014 e n\u00e3o de mercado.<\/b><\/p>\n<p>Antes disso, ela j\u00e1 tinha mais de uma d\u00e9cada de carreira em energia fotovoltaica dentro de multinacionais do setor, entre elas Siemens e Shell. Foi ali que aprendeu a parte dif\u00edcil do neg\u00f3cio: projetar sistemas que precisam funcionar em lugares onde n\u00e3o h\u00e1 a quem chamar quando algo falha.<\/p>\n<h2><strong>Come\u00e7ar pelo off-grid<\/strong><\/h2>\n<p>A Stoyan nasceu fazendo o que quase ningu\u00e9m queria fazer: levar energia a propriedades rurais, comunidades isoladas e esta\u00e7\u00f5es de telecomunica\u00e7\u00f5es fora do alcance da rede el\u00e9trica. Isso foi anos antes de existir regulamenta\u00e7\u00e3o de gera\u00e7\u00e3o distribu\u00edda no pa\u00eds \u2014 ou seja, sem mercado formado, sem financiamento f\u00e1cil e sem fornecedor de prateleira.<\/p>\n<p>Nesse per\u00edodo, a empresa representou marcas como SolarWorld, Morningstar e Phocos, e desenvolveu controladores de carga e inversores pr\u00f3prios para dar conta de projetos que os equipamentos dispon\u00edveis no mercado n\u00e3o atendiam.<\/p>\n<h2><strong>De SS Solar a Stoyan Energia Solar<\/strong><\/h2>\n<p>A empresa come\u00e7ou com o nome SS Solar e, em 2021, passou a se chamar Stoyan Energia Solar. O portf\u00f3lio acompanhou o mercado: aos sistemas isolados somaram-se projetos on-grid e h\u00edbridos, engenharia e constru\u00e7\u00e3o de usinas (EPC), opera\u00e7\u00e3o e manuten\u00e7\u00e3o, armazenamento em baterias e infraestrutura de recarga para ve\u00edculos el\u00e9tricos.<\/p>\n<p>Hoje s\u00e3o mais de 3.000 sistemas instalados em propriedades rurais, mais de 500 esta\u00e7\u00f5es de telecomunica\u00e7\u00f5es atendidas e clientes como Banco do Brasil, EDP, CPFL, Siemens, Toyota e Colgate-Palmolive.<\/p>\n<h2><strong>Reconhecimentos<\/strong><\/h2>\n<p>Catia participou em 2019 do Winning Women Brazil, programa de mentoria para empreendedoras, e concorreu ao pr\u00eamio global Rise to the Challenge, da <a href=\"https:\/\/weconnectinternational.org\/pt\/home\/\" target=\"_blank\" rel=\"noopener\">WEConnect International<\/a>, na categoria Neg\u00f3cios Sustent\u00e1veis e Energia.<\/p>\n<p>Em 2026, a Stoyan foi finalista do Pr\u00eamio NEEX, promovido pela Exame e pelo BTG Pactual, na categoria Novatas, com crescimento de 191% de 2024 para 2025.<\/p>\n<h2><strong>O que isso significa para quem contrata<\/strong><\/h2>\n<p>Uma trajet\u00f3ria que come\u00e7ou pelo off-grid deixa marcas no jeito de projetar: dimensionamento feito a partir do consumo real, equipamento escolhido por desempenho em campo e acompanhamento depois da entrega. \u00c9 o mesmo m\u00e9todo aplicado hoje em usinas de v\u00e1rios megawatts e em telhados industriais.<\/p>\n<p>Conhe\u00e7a os <a href=\"https:\/\/stoyanenergia.com.br\/es\/cases\/\">projetos que a Stoyan j\u00e1 entregou<\/a> ou veja as <a href=\"https:\/\/stoyanenergia.com.br\/es\/solucoes\/\">solu\u00e7\u00f5es dispon\u00edveis<\/a> para o seu caso.<\/p>","protected":false},"excerpt":{"rendered":"<p>Catia Stoyan fundou a Stoyan Energia Solar em 2009, quando energia solar no Brasil ainda era assunto de engenharia de exce\u00e7\u00e3o \u2014 e n\u00e3o de mercado. Antes disso, ela j\u00e1 tinha mais de uma d\u00e9cada de carreira em energia fotovoltaica dentro de multinacionais do setor, entre elas Siemens e Shell. Foi ali que aprendeu a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_joinchat":[],"footnotes":""},"categories":[3],"tags":[66,67,65],"class_list":["post-418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-ceo","tag-empresa-energia-solar","tag-energia-fotovoltaica"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Catia Stoyan: a fundadora da Stoyan Energia Solar<\/title>\n<meta name=\"description\" content=\"A trajet\u00f3ria de Catia Stoyan: mais de uma d\u00e9cada em Siemens e Shell, a funda\u00e7\u00e3o da Stoyan em 2009 e o pioneirismo em projetos off-grid no Brasil.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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